How to use guest posting to build natural links?
Guest blogging is one of the oldest and most effective strategies for building natural links for higher SEO rankings. You’re probably wondering how guest posting can help make genuine connections. Well, let’s layout more on this.
What is guest posting and how should it be done properly?
To begin, guest posting is a tactic in which the owner of a website encourages guest authors or bloggers to contribute to their blogs. By offering content as a guest blogger, you can reach out to new audiences. For both you and the blogger, it’s a win-win situation.
This will translate to more traffic, leads, brand awareness, better reputation, and that’s good for SEO. Remember that Google uses backlinks as a ranking signal for importance, so guest posting can help you increase your rankings. Now let’s take a look at how to use guest posting as a strategy to naturally grow your backlinks.
1. Always try to choose guest blogs wisely
You should remember that not all blogs have the same authority, and not all licensed sites are suitable for you. It is better for you to research useful and authoritative sites than to set up a guest blog on many major places that do not add value to your website. It is also preferable to choose a website that is appropriate for the service it provides. To improve the WEB traffic, use a guest posting service.
You can post a lot of great, engaging content, but if you fall under the spell of the wrong audience, your posts become moot. Take a look at how the site is performing and make sure it’s worth guest posting. You can use metrics like Domain Authority Index (DA), size of social followers, user activity and nature of readers, etc. If you want to build long term relationships with bloggers and reap the benefits that you are looking for, you had better take the time to do your research.
- Use search operators to find guest blogging opportunities on Google. For example, you can search for something like “submit guest post” sport.
- Learn about the best bloggers in your industry.
- Use tools to analyze your competitors’ backlinks and find out where they are posting content.
- You can also use social media to look for guest blogging opportunities. Check the resources provided by guest-posting bloggers.
2. Get the editor’s attention
Guest blogging on prestigious sites can be a complex puzzle to solve. In fact, you have a low chance on most sites with a very high DA. So what’s the catch, then? Just try to grab the editor’s attention in a way that makes it extremely difficult for you to ignore your content. It takes a dose of creativity.
For example, do your research and understand which topics are getting the most attention. Once you’ve picked the best cases, it’s time to introduce yourself to the blogger. You can let the publisher know about your profile, which can help them build links that can earn their favor and priority for approval. As part of your research, try to meet other people who have guest posts on the website. You can keep a check on those websites and learn a lot from their strategies, and this will help you a lot in the significant run.
3. Create content that attracts readers
Guest blogging is intended to create a channel for other website users to visit your website as well. It is nothing more than attracting them to your product or services. You need to create quality posts that position you as an authority. Therefore, provide them with the best solutions to differentiate themselves from the competition.
You will need to use proper wording and length of content to attract more customers to read and possibly drive traffic to your site.
4. Respond to comments on your message
Keep in mind that guest posting is about building a lasting relationship. You need to engage your audience by effectively answering their questions. If you show them that it is active, readers will associate it with reliability.
5. Evaluate your performance and be patient
You should continue to evaluate the effectiveness of your guest posting campaigns and continue to refine your approach. That said, you should know that great alliances do not happen overnight. Be patient and give it time before something substantial materializes. Integrate your guest posting strategy with other approaches to help you grow your SEO as well.
Simply put, guest posting is one of the most helpful SEO strategies that still work. You can use guest posting techniques to develop backlinks to your site. Remember, high-quality backlinks alone won’t get you to the first page of Google. You should use a combination of SEO strategies to help you increase your ranking.